Clement Bayard En Reconnaissance
Original antique advertising poster - Clement-Bayard En Reconnaissance - featuring a dynamic design depicting the driver and passengers in military uniform in a red Clement-Bayard car racing at speed diagonally in the foreground with white trails and smoke behind it, an airship in the sky above with a biplane structure suspended below showcasing the company's involvement in aviation. Artwork by the pioneering automotive artist Ernest Montaut (1879-1909). The French company Clement-Bayard (1903-1922) was founded by the entrepreneur Gustave Adolphe Clement manufacturing bicycles, cars and aircraft at its Paris factory; it was taken over by Citroen in 1922. Printed by Via Decor, Paris. Large size. Good condition, staining, restored tears, creasing, printing errors, backed on linen.
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Most of the posters found on our website are lithographs. This is a method of printing that involves drawing a reverse image of each colour onto a piece of stone. The poster sheet is then imprinted consecutively with a stone slab for each colour, creating a stunning and rich image.
With the exception of silk printing, I believe that other printing techniques do not deliver the same impact of colour as lithography.
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