Fodor Travel Guides
Original vintage German advertising poster for Fodor Travel Guides: ...whether with or without an engine, one travels better with Fodor / ...ob ohne oder mit Motor, man reist besser mit Fodor. Colourful and fun illustration against a dark background showing a smartly dressed traveller wearing a suit, bow tie and cap, sitting on his suitcase covered with travel labels, reading a Fodor's travel guide with several Fodor travel guide books lined up above, including guides for France, Austria, Switzerland, England, Italy, Scandinavia and Spain, the text on the side and below in stylised white, red and yellow letters. Printed in Germany by Rotobral-Werkstatten, Wiesbaden. Good condition, folds, staples marks and creases on corners, stamp from the Italian Centre for Publicity in the top left corner.
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Most of the posters found on our website are lithographs. This is a method of printing that involves drawing a reverse image of each colour onto a piece of stone. The poster sheet is then imprinted consecutively with a stone slab for each colour, creating a stunning and rich image.
With the exception of silk printing, I believe that other printing techniques do not deliver the same impact of colour as lithography.
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