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Wrigleys Spearmint Chewing Gum Lifeguard


Original vintage advertising poster for Wrigley's Spearmint Chewing Gum featuring a fun and colourful stylised modernist design by the American poster designer Otis Shepard (1894-1969; Wrigley's Art Director 1932-1962) showing a smiling lifeguard sitting on a wooden life guard seat with the sea behind him as a young lady peaks around the tagline - Popularity Hint: Keep mouth fresh... breath sweet... teeth clean and attractive. Chew refreshing, delicious Wrigley's Spearmint Gum. Enjoy this healthful, inexpensive treat daily. Millions do. - with a stick of Wrigley's gum below. The world's largest manufacturer of gum, Wrigley's is an American company founded in 1891; its spearmint gum brand was launched in 1893 (now owned by Mars Inc). Horizontal. Very good condition, six punched holes in the centre, restored folds, small restored paper losses in margin, light staining, backed on linen.

Advertising Posters
Otis Shepard
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