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Bovril Beef Hot Drink Winter Strain


Original vintage food advertising poster for Bovril - Bovril lightens the strain of winter - featuring bold black lettering on a white background in a red frame border. Printed in Britain in the 1930s, this campaign used puns and word play to resemble the public announcement / propaganda posters of the time. Developed by John Lawson Johnston in the 1870s, Bovril is a beef meat extract paste often used to make a hot drink or added as a flavour to stews and soup recipes when cooking or as a spread. Printed by S.H.B. Ltd Reg. D. No. 7766. Horizontal. Large Size. Fair condition, paper losses, creasing, minor tears, slight misalignment of the two poster sheets.

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