WOR FM 98.7 Radio USA Psychedelic Mod Design Milton Glaser
Original vintage advertising poster promoting RKO General Broadcasting's new New York radio station WOR-FM 98.7 that first went on air in 1966 featuring a colourful psychedelic Mod style design by the American graphic designer and illustrator Milton Glaser (b. 1929), who set the tone for the new radio station's popular music image by capturing the bright young spirit of its intended audience and progressive modern stereophonic sound for display on billboards, subway stations and public transport for the station's launch, showing a stylised image of a group of musicians wearing fashionable sixties mod suits and ties, playing the drums, electric guitars and singing in front of a red and yellow background, with the text above: The sound is WOR-FM 98.7. Horizontal. Fair condition, restored paper losses in margin, tape marks in margin, stains, creases in margin, backed on linen.
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