Levi's Moscow 1980 Olympic Games Africa Runner
Original vintage sport poster published by the Levi Strauss clothing brand (founded 1853) for the 1980 Moscow Olympic Games featuring a great graphic design depicting an athlete stretching over an archer formed from the shape of the map of Africa with the arrow on the bow represented by a runner in action on the running track in the background, the Levi's logo and stylised title text in the margin below. One of a series of six posters commissioned by the blue jeans manufacturer Levi's as official sponsors of the US team for the 1980 Olympic Games; this Levi's Olympic Opportunity Sweepstakes campaign emphasised a sport associated with each of the six continents competing in the event - Skiing (North America), Gymnastics (Asia), Swimming (Australia), Track & Field (Africa), Soccer (South America), Cycling (Europe) - but the posters were withdrawn following the decision by US President Carter to boycott the Olympics in protest after the USSR invaded Afghanistan in December 1979. Excellent condition.
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FAQs
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Are your posters originals?
All our antique and vintage posters, books, maps and prints listed on our website are guaranteed originals as detailed in their photographs and descriptions, and include a certificate of authenticity.
What is a lithograph?
Practically all of the posters found on our website are lithographs. This is a method of printing that involves carving each colour of the image onto a piece of stone. The poster sheet is then imprinted consecutively with a stone slab for each colour, creating a stunning and rich image.
With the exception of silk printing, we believe that other printing techniques do not deliver the same impact of colour as lithography.
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We ship posters worldwide rolled in shock-resistant and hard wearing tubes. Unless specified otherwise, delivery is free within the UK and standard international delivery is £25 for orders placed via our website.
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