French Cigarettes Gauloises Gitanes

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Large original vintage French advertising poster - Cigarettes toutes faites - featuring a colourful image by Derouet Lesacq depicting a lady presenting a collection of manufactured cigarette packets of various smoking brands: Gauloises, Celtique, Balto, Fashion, Gitanes, Myrtil and High Life with stylised title text above and across the lady's arm as if she's talking to the viewer - a votre gout / to your taste! Artwork by Edgar Derouet (1910-2001) and Charles Lesacq (1909-1940). Published by the Regie Francaise. Edited and printed by L'Agence ECE Paris. Excellent condition, restored folds, minor stains on margins, backed on linen.

Country France
Year 1938
Artist Derouet Lesacq
Width (cm) 81
Height (cm) 119
Linen backed? Yes

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Most of the posters found on our website are lithographs. This is a method of printing that involves drawing a reverse image of each colour onto a piece of stone. The poster sheet is then imprinted consecutively with a stone slab for each colour, creating a stunning and rich image.

With the exception of silk printing, I believe that other printing techniques do not deliver the same impact of colour as lithography.

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