The Ski Sale, Travel in Style
19th January 2013
Annual auction of ski posters (including a small selection of travel trunks) on Wednesday 23rd January at Christie's, South Kensington, London from 1pm. Viewing from 19th-22nd January.
Full details and e-catalogue: http://www.christies.com/eCatalogues/Index.aspx?id=0C5FB6BBB3734942AB18F08D71D7F505
Antiques Trade Gazette pre-auction review: "Christie's annual ski sale held in South Kensington is dedicated to alpine-themed posters produced during the golden age of travel in the early 20th century when well-known designers and artists were commissioned by the top resorts to create stylish, dynamic and fun advertisements. Now they provide instant wall power to homes or chalet interiors and can be a most effective device in any decorating scheme..." (p7, issue 2073, 12/1/13)
...and post-auction review: "Steady climb to the peaks continues - What better way to relive that exhilarating ski holiday in the Alps than an eye-catching vintage poster of a breath-taking mountain view or athletic skier's descent through perfect white powder?... Ski posters were originally produced by resorts using some of the top artists of the day to entice the wealthy to spend their winter holidays on the slopes. When the season ended, they were often ripped down from railway stations, travel agents and billboards and thrown away. The fact that so few have survived adds to their value and attraction.
In general, a poster with plenty of decorative appeal showcasing a prestigious resort, such as a Swiss or French one, will be the most sought-after. Often style, rarity, artist and condition are of secondary importance to the buyer. Yet, as is the case with many collectors, they choose to buy simply because they love a particular poster, and...buyers should also have an appreciating asset... Selling rates and prices have climbed consistently in recent years..." (pp6-7, issue 2079, 23/1/13)
Christie's press release detailing the record-breaking results, featuring the Top Three sold, at the 2012 annual ski poster auction: http://www.christies.com/about/press-center/releases/pressrelease.aspx?pressreleaseid=5345
"...the sale continues to draw so many buyers from across the globe to the accessible category of vintage poster collecting. Dominated by individual Private buyers decorating their homes and chalets, many bids were aptly received by mobiles phones from the ski slopes; 27% of the sale was also bought or directly underbid online..."
Featured Image: Jungfraujoch Bernese Oberland, 1946